The Course

This programme is designed for people starting up in a wide variety of business sectors and sizes, together with voluntary sector organisations.  People not currently in work but seeking to start a business will find the programme of particular value.  The course is most suitable for people wishing to enhance their business skills and develop a business start-up plan, prior to implementation.

Course Objectives

At the end of the course you will be able to:

• Describe and evaluate your business idea
• Carry out market research into your idea
• Market your product or service
• Compile the financial information required to run a business
• Produce a business plan
• Identify sources of funding
• Instigate relevant business controls

The Syllabus and Assessment

This course prepares students for the ASET certificate in Business Marketing.  The qualification is gained by successfully completing the in-course assessments, which take the form of structured essays based on related questions designed to apply knowledge in the workplace.  The final assessment is a report which takes the form of a business plan for your business.

Duration

This course will take a minimum of 130 hours of study to complete, this includes the end of course assessment.

Further Study

The Business Marketing programme is designed to provide a route to higher level qualifications and will assist in preparing for the following programmes.

Offered by Oxford Open Learning

• Accounting Technician (CAT)

Others

• Accounting Technician (AAT)
• NEBs management
• Chartered Institute of Marketing
• Relevant NVQs